“Can a self-regulation strategy help make social media more civil? Exploring the potential of mental contrasting with implementation to reduce incivility in online political discussion,” was published by Stubblefield Institute Senior Fellow Dr. Matthew J. Kushin and colleague Dr. Masahiro Yamamoto of SUNY Albany in the journal New Media & Society online on May 10, 2023.
The article explores whether the self-regulation strategy known as Mental Contrasting with Implementation Intentions (MCII) can be used to help social media users reduce their use of incivility when engaging in online political discussions.
Dr. Kushin and Dr. Yamamoto conducted two experiments and found that MCII shows promise in reducing online political incivility. They hope further research will expand upon their findings with the long-term hope that self-regulation strategies like MCII may be used by the public to help reduce the concerning levels of incivility online.
Funding to conduct this research was provided by the Stubblefield Institute.